This year strawberries could be as white as the cream poured over them - courtesy a new berry that looks like a white strawberry but tastes like a pineapple.
The pineberry, costing 2.99-pound a punnet, is said to be a combination of the shape and texture of a strawberry with a flavour and smell closer to that of a pineapple.
Grown in glasshouses, pineberries start off green, gradually turning paler as they ripen. By the time their seeds have turned a deep red colour the fruit is ripe enough to eat. The pineberries are slightly smaller than the common strawberry.